It’s no surprise these deeply ingrained outlooks can affect how couples talk about their own earning power. Some research even supports that couples are so aware of the societal perception of female breadwinners that mixed-income spouses tend to lie about their respective earning power when a wife out-earns her husband, exaggerating how much the man earns. Some couples go even further, with women actively choosing not to be the breadwinner; in couples where a woman’s income has a greater potential to exceed her partner’s (for example, if she has qualifications in a higher paying industry), she is still less likely to engage in paid work, and tends to earn below her potential when she does.